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Callaway unveils new irons and hybrids

The new Callaway Epic irons (standard and Pro) build on a key idea of the company’s successful Epic driver: making the face more flexible by stabilizing the framework that supports it.

Callaway's Epic hybrids use the same composite material found in the Epic driver and fairway woods. The result: power, forgiveness, accuracy and ease of launch.

“We’re really trying to create the lightest stiffest body we can and we’re coupling it to a very flexible face cup,” said Alan Hocknell, Callaway’s senior vice president of R&D, who conceded the Epic Pro iron was a special favorite of his because it brings the highest spring-like effect technology to the more compact players iron shape he personally prefers to play. “So it has some very similar theory to our driver construction, but we have the additional problem of very low volume comparatively to put the mass in the right place and so you go to the extremes of materials and internal structure.”

The new Epic irons are priced at $250 apiece and will be available at retail on June 16 -- two days before Father's Day. They could provide another boost for Callaway Golf, which earlier this month reported first quarter 2017 net sales of $309 million, a 13% increase from a year ago that was bolstered by strong sales of the Epic driver and it's "jailbreak technology." Callaway has had the top-selling irons in golf since the beginning of 2015.

Having pushed the technological envelope with Epic drivers and fairway woods, Callaway now debuts matching hybrids complete with crowns made of triaxial carbon composite.